Sky Marine, together with Italia Yachts, could not miss the first edition of the Bodrum Boat Show.The debut of a new nautical exhibition hosted in the renowned Turkiye destination, which is becoming increasingly central in the international yachting scene. The event featured over 200 boats in the water and 500 brands, immediately establishing itself as a major attraction for a rapidly growing market. Sky Marine, the official partner of Italia Yachts in Turkiye, expressed full satisfaction with the participation:“It was a great pleasure for us to represent Italia Yachts at the Bodrum Boat Show, which was held for the first time this year. The event drew significant interest from both local and international visitors. It was an important opportunity to increase brand awareness in Turkiye and to present Italia Yachts’ design philosophy to a broader audience.”
On display were the Italia Yachts 11.98 and Italia Yachts 12.98 models, which captured the attention of yacht owners, sailors, and enthusiasts alike with their elegant lines, versatile performance, and the perfect balance between racing and cruising:“Visitors showed great interest in the design details, performance, and elegant lines of both models. The fact that both the 12.98 and the 11.98 offer features suitable for both racing and cruising was particularly appreciated.”
The boat show also provided a valuable opportunity to showcase the design philosophy and performance-oriented spirit that have always defined Italia Yachts:“During the event, we had the opportunity to introduce Italia Yachts’ design philosophy and performance-oriented spirit to a new audience. Overall, the Bodrum Boat Show was a very successful experience for Italia Yachts in terms of visibility, new connections, and brand positioning in the Turkish market.”
Participation in the Bodrum Boat Show marks another step forward in Italia Yachts’ international growth strategy, as the brand continues to promote the excellence of Italian design and boatbuilding in new high-potential markets.
